{"id":28648,"date":"2019-07-23T12:47:38","date_gmt":"2019-07-23T10:47:38","guid":{"rendered":"https:\/\/www.werner-kranwetvogel.de\/?p=28648"},"modified":"2025-08-06T10:55:58","modified_gmt":"2025-08-06T08:55:58","slug":"softgarden-news","status":"publish","type":"post","link":"https:\/\/www.werner-kranwetvogel.de\/en\/softgarden-news\/","title":{"rendered":"softgarden"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28648\" class=\"elementor elementor-28648 elementor-28647\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ab9fe61 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no qode-content-aligment-left\" data-id=\"1ab9fe61\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-73a281fa\" data-id=\"73a281fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da18b3c elementor-widget elementor-widget-text-editor\" data-id=\"da18b3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The new image film for <a href=\"https:\/\/softgarden.com\/de\/\" target=\"_blank\" rel=\"noopener noreferrer\">softgarden.de<\/a> &#8211; the recruitment simplifier has been completed and has been running on their website since this week.<\/p>\n<p>Shooting image films is always a great adventure and often a long journey. The film for softgarden has had a particularly long journey &#8211; but every metre of it was worth it, because the originally planned short story finally became a big and really beautiful one.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-af0c482\" data-id=\"af0c482\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b27694 elementor-widget elementor-widget-qi_addons_for_elementor_info_cards\" data-id=\"5b27694\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_info_cards.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-info-cards qodef-layout--top qodef-link-overlay qodef--icon-pack\">\n\t\t\t<div class=\"qodef-m-icon-wrapper\">\n\t\t\t\t\t<div class=\"qodef-m-icon-holder\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-film\"><\/i>\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"qodef-m-content\">\n\t\t\t<h3 class=\"qodef-m-subtitle\">\n\t\tImage film for softgarden\t<\/h3>\n\t\t\t<h6 class=\"qodef-m-title\">\n\t\t\t\t\tDirector &amp; Producer\t\t\t<\/h6>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de5e634 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no qode-content-aligment-left\" data-id=\"de5e634\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c58c83\" data-id=\"8c58c83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a320ec1 elementor-widget elementor-widget-text-editor\" data-id=\"a320ec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Thanks to the great team around Managing Director Mathias Heese, especially Sandra M\u00fcller, Andreas Poell and Saphir Schiwietz, who gave me the opportunity to realise this beautiful project. A special thank you goes to wordsmith and Google Ad professional <a href=\"https:\/\/www.linkedin.com\/in\/aurelgergey\/\" target=\"_blank\" rel=\"noopener noreferrer\">Aurel Gergey<\/a> for his great feel for language, his always alert mind and the always open ear &#8211; he helped me a lot to polish and develop the script.<\/p>\n<p>You can find out more about the project <a href=\"https:\/\/www.werner-kranwetvogel.de\/en\/softgarden\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n<p>PS: Video is king! Customers stay longer on a website and engage more intensively with a product when they see well-made video content with exciting storytelling. This allows them to experience the product up close instead of just reading explanations about it.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ab69a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no qode-content-aligment-left\" data-id=\"1ab69a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb1cf89\" data-id=\"fb1cf89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cfa234 elementor-widget elementor-widget-video\" data-id=\"6cfa234\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/349636292?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af726ba elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no qode-content-aligment-left\" data-id=\"af726ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df6583a\" data-id=\"df6583a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c250d2 elementor-widget elementor-widget-text-editor\" data-id=\"4c250d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And here is the making of the film:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9d6e71 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no qode-content-aligment-left\" data-id=\"f9d6e71\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f477a4c\" data-id=\"f477a4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4209a7a elementor-widget elementor-widget-video\" data-id=\"4209a7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/338246040?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The new image film for Softgarden is ready. Film and making of after the click.<\/p>\n","protected":false},"author":1,"featured_media":143385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[291],"tags":[],"class_list":["post-28648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"_links":{"self":[{"href":"https:\/\/www.werner-kranwetvogel.de\/en\/wp-json\/wp\/v2\/posts\/28648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.werner-kranwetvogel.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.werner-kranwetvogel.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.werner-kranwetvogel.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.werner-kranwetvogel.de\/en\/wp-json\/wp\/v2\/comments?post=28648"}],"version-history":[{"count":0,"href":"https:\/\/www.werner-kranwetvogel.de\/en\/wp-json\/wp\/v2\/posts\/28648\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.werner-kranwetvogel.de\/en\/wp-json\/wp\/v2\/media\/143385"}],"wp:attachment":[{"href":"https:\/\/www.werner-kranwetvogel.de\/en\/wp-json\/wp\/v2\/media?parent=28648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.werner-kranwetvogel.de\/en\/wp-json\/wp\/v2\/categories?post=28648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.werner-kranwetvogel.de\/en\/wp-json\/wp\/v2\/tags?post=28648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}