Every day we are bombarded by advertising. Do this, do that, buy that. It flashes and flickers and vies for our attention in all colours. And it’s annoying. And because it is so annoying, the volume is turned up even higher.   There is a wonderful way to make people curious:   You tell them a story.   Stories have something magical about them. They make us forget everyday life for a moment, stop time and transport us to another world. J. J. Abrams says about this: “Life often makes no sense. There’s something about stories that gives a sense of order and purpose to the world and allows us to live other lives.”   That’s why I tell stories. Film=Stories.   Stories that are not intrusive, but haunting, that are exciting and stick in the mind, that are touching and get under the skin instead of being swept aside by the attention filters.   Films on your website increase the time users spend on your website (by 750% according to an ARD/ZDF study), increase conversion, are the darling of search engines and users remember the content of videos much better than the content of text.