New in my portfolio: Screencast Videos
The Internet is as big as it is confusing and while web designers in the first boom years of the 90s managedto structure their pages with a few simple menu items, modern pages are so complex that the user gets lost in no time at all and can no longer find his way back to the original page. The 90’s solution to this problem were “sitemaps”, where all subpages were listed. But imagine a sitemap of Apple.com or Zalando – in today’s world sitemaps are dead as the pages grew to massively complex monsters.
To solve this problem the menus have become more and more complex over time, but of course every web designer has his own way and so today we are confronted with wild jumble of menus, sometimes at the top, sometimes at the bottom, sometimes on one side, sometimes on the other, sometimes in clear words, sometimes hiding behind cryptic symbols (“hamburger menu”), which you can fold in and out or automatically fade in and out when you hover over them and because it’s all so confusing, the fashion of “How to” videos has developed over the last few years. These explain how the cleverly designed menus work and are supposed to show the user a way through the jungle of all the cool features that are so cleverly hidden behind colorful symbols.
Music streaming is currently the hot shit and it works reasonably well for pop music. With classical music, however, things become much more complex, there are suddenly not only songs, but works in individual sentences, played by different artists in various recordings and in several interpretations and re-interpretations, all of which hopelessly overwhelms the search engines of the big top dogs Apple Music and Spotify. Anyone who has ever looked in Apple Music for Bach’s “Goldberg Variations” in Glenn Gould’s 1955 recording and not the 1981 one knows what I’m talking about.
The cool Berlin startup Idagio has taken on this problem and developed a wonderfully clear website that not only solves these problems in a simple and elegant way, but also provides them with a library that leaves nothing to be desired. To demonstrate this for everyone, we have developed a small film that demonstrates the user guidance with an example and shows some of the features without overtaxing the viewer with details. A film as simple and simple as it can be. See for yourself.