The Internet is as big as it is confusing and while the web designers in the first boom years of the 90s managed with a few simple menu items, modern sites are so complex that the users have become completely frustrated in no time at all and can no longer find their way back to the starting page. The 90’s solution to this problem was “sitemaps” where all subpages were listed. But this method has it’s limitations – the sitemap of Apple.com or Zalando would certainly not be a helpful orientation.

The solution of the noughties was to make the menus more and more complex in the course of time, but of course every web designer makes his boot and so today we experience a wild mess of menus, sometimes at the top, sometimes at the bottom, sometimes on one side, sometimes on the other, sometimes in clear words, sometimes hiding behind cryptic symbols (keyword “hamburger menu”), which you can fold in and out or fade in and out automatically when hovering and because all this is so confusing, but you don’t want to confuse your customers but “guide” them, the fashion of the “How to” videos has developed over the last few years, which explain to the user how the hypercool designed menus work now and behind which colourful symbols you have hidden all the cool features that distinguish you from the competition.

Music streaming is currently the hot shit and it works reasonably well for pop music. But with classical music the thing becomes much more complex, there are suddenly not only songs but works in single sentences, also different artists and recordings and interpretations and re-interpretations, which overwhelms the search engines of the big top dogs Apple Music and Spotify hopelessly. Anyone who has ever looked in Apple Music for Bach’s “Goldberg Variations” in Glenn Gould’s 1955 recording and not the 1981 one knows what I’m talking about.

The cool Berlin startup Idagio has taken on this problem and developed a wonderfully clear website that not only solves these problems simply and elegantly, but also provides them with a library that leaves nothing to be desired. To demonstrate this for everyone, we have developed a small film that demonstrates the user guidance with an example and shows some of the features without overtaxing the viewer with details. A film that is as simple and simple as it can be. See for yourself.