Obstgut Franz Müller
, founded in 1992, is one of these farms. Anke and Cathleen Wollanik, who now run the farm together in the third generation, are in the process of converting their entire production to organic in order to be able to supply customers with even better apples. More than 20 apple varieties grow here on 160 hectares in the northeast of Berlin, with something for every taste. The apples are sold in the farm shop or, during the harvest season in autumn, they are picked by the customers themselves.
They are supported by online marketeer Andreas Poell
, who not only brings marketing strategies up to speed but also has a heart for small farmers and direct marketers. Together with a few comrades-in-arms, he founded the Wurzlbuam
, a platform that aims to bring producers and consumers together. The Wurzlbuam are currently doing a pilot project with a new website for the Franz Müller fruit estate, and since I share their passion, I have joined them and am realising the image films and photos to showcase the farmers, their way of life and their products.
The project for Franz Müller is work-in-progress. We will present the first results in autumn.