The new image film for Softgarden is finished and has been running on their website since this week.

Shooting image films is always a great adventure and often a long journey. The film for softgarden has a particularly long journey behind it – but every meter of it was worth it, because the originally planned small story finally turned into a big and really beautiful one.

Thanks to the great team around Managing Director Mathias Heese, especially Sandra Müller, Andreas Poell and Saphir Schiwietz, who gave me the opportunity to realize this beautiful project. A special thank you goes to wordsmith and Google Ad professional Aurel Gergey for his great feeling for language, his always sharp head and always open ear – he helped me a lot to polish the script and develop it further.

PS: Video is king! Customers stay longer on a website and engage more deeply with a product when they see well-crafted video content with compelling storytelling. This allows them to experience the product up close instead of just reading explanations about it.